With over 25 years of experience working as an international makeup artist, Daniel knows exactly what women want from their makeup: products that are quick to apply, easy to wear, and instantly beautifying.

Frustrated by heavy, powder blushers that sat visibly on the skin, Daniel spent four years developing his signature Watercolour™ Liquid Cheek Colour. His vision was simple but revolutionary: a formula that mimics a natural, healthy flush from within.

Today, his independent British brand is celebrated by top beauty editors, celebrity makeup artists, and loyal customers around the world who trust his inclusive, pro-grade approach to beauty.